You’re probably already running your own social media campaigns, but have you thought about targeting other media outlets such as magazines, newspapers and TV / Radio programmes? With unreliable or fake news on the internet, traditional media channels still have a vital role to play in delivering trusted news.
A media relations programme (a series of planned news hooks and clever newsjacking tactics that you can feed to the media) is a cost-effective way of getting exposure for your company or brand and its products or services. With the right research and PR toolkit you’ll significantly increase your chance of being featured.
Clare Pope, always has her head in a book - current read The Exiles Return by Elisabeth de Waal