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New Year, new business?

5/1/2018

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"Believe you can and you're halfway there"  Theodore Roosevelt

New beginnings are good  for the soul. They keep us fresh, stop us from stagnating and take us on a new journey.  The dawning of a new year is a great time to realise a new project.  Whether it's searching for a new home, undertaking a new fitness regime, learning a new language or maybe launching a new business, they all require commitment and hard work.  

Take building a business, for example, it takes bags of enthusiasm, self-belief and a dogged determination to succeed on what can sometimes seem a lonely journey.   But take heart because there is plenty of support out there: you just need to be resourceful, think smart and box clever. ..
  • Start close to home and identify key members of your friends and family circle who have particular talents that you might be able to use or tap into.  
  • ​Challenge yourself to come up with a new idea everyday and act on it.
  • ​Talk to people: share your challenges, your hopes and stay alert for new opportunities.
  • ​Find a local business networking group, which you can look to for support and share best practice with.
  • ​Study your competitors, understand what is already out there and how you can differentiate your offer. 
  • Visualise where you want to be and map out your plan of action.
  • ​Play to your strengths and think about your USPs.
  • ​Stay abreast of the latest consumer trends: how is business responding to these? how can you make the most of them and be relevant?
  • ​And when you're ready to take the leap, PR is  a cost-effective way for start-ups and small businesses to get their message out and ensure they are visible: think about your target market and their media consumption; use your social media networks e.g. set-up a Facebook page;  build a simple website to be your shop window, there are lots of easy-to-use, DIY construction templates out there;  write a blog;  tell your local newspaper and radio station about your business launch and make sure they get regular news updates from you.
​Be open and receptive, think laterally, keep it simple ... and most of all, believe in yourself!  The rest is a piece of cake!
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    Author

    Clare Pope, always has her head in a book - current read Gathering Storm by Rachel Hore​

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