Hoot & Holler PR
  • Home
  • About the author
  • My story
  • What I do
  • Customer reviews
  • Contact me
  • What's the story?
  • Home
  • About the author
  • My story
  • What I do
  • Customer reviews
  • Contact me
  • What's the story?
Search


​​What's the story?
Bitesize insights,
​trend analysis
top tips
​- the Hoot & Holler PR blog
 

​

Asda-bury's supermarket shake-up

30/4/2018

0 Comments

 
So, two of the big names in grocery retailing, Sainsbury's and Asda, are poised to become one.  In what is set to be the biggest deal in grocery retailing since 2004 when Safeway was taken over by Morrison, it looks as though Tesco's position as top dog of the supermarket giants with a 27% market share may be under threat and the big four will become the big three.
​Stiff competition from German discount retailers Lidl and Aldi meant it was only a matter of time until something had to change within this sector.  Initial media reports have signalled that the deal will look to maintain all or the majority of Sainsbury's and Asda stores as the merger recognises the complementary geographical spread of each retailer's stores: Asda being stronger in the North and Sainsbury's in the South.  Evidently, this mega-merger will increase buying power significantly for both retailers.
​It remains to be seen how the Competition and Markets Authority will view the deal.  One particularly interesting area will be the retailers' combined share of the toy market, in which Sainsbury's have already made significant gains with their acquisition of Argos.
​Whatever the outcome, supermarket retailing remains one of the fastest-moving,  exciting sectors and this deal is one to watch.


0 Comments

    Author

    Clare Pope, always has her head in a book - current read Gathering Storm by Rachel Hore​

    View my profile on LinkedIn

    Archives

    November 2020
    October 2020
    September 2020
    July 2020
    June 2020
    March 2020
    December 2019
    November 2019
    September 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    September 2018
    May 2018
    April 2018
    February 2018
    January 2018

    Categories

    All
    Blogs
    Communications
    Drink
    Food
    Lifestyle
    PR
    Public Relations
    Retailing

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About the author
  • My story
  • What I do
  • Customer reviews
  • Contact me
  • What's the story?