A recent survey by Moneysupermarket.com found that 22% of families weren’t planning a holiday this year with the majority of these citing cost as the major obstacle. Out of more than 2,000 UK adults with children aged between 5 and 16, who were planning a holiday, more than a third, 39%, were opting for a staycation. Furthermore, 45% said it was too expensive to holiday abroad and 20% stating that aeroplane travel with children was too difficult.
For anyone opting to staycation in Kent this year, with the Garden of England’s rural charms and coastal cool, you’re pretty spoilt for choice when it comes to great value days out to keep the family entertained.
At Hoot and Holler PR, we’re lucky enough to work with some great clients and one of our most recent additions to the fold is Kent Life Heritage Farm Park, Lock Lane, Sandling, Maidstone. So, I was delighted to be given the opportunity to go along and experience it first-hand with my two girls and see if their brand proposition “Where history and family life sit side by side” really stacks up.
Primarily, Kent Life is a working livestock farm and the animals certainly take centre-stage and, as you’d expect, are a real draw for children. From learning about farm animals to getting up close and personal in the cuddle corner to feeding them with specially prepared feed from the Kent Life shop, you definitely get a hands-on experience when it comes to sheep, goats, pigs, alpacas, rabbits, guinea pigs and chickens! We also met ferrets, a baby skunk, owls, meerkats, enjoyed hearing from the knowledgeable, friendly livestock keepers and saw the farm animals put on their own agility display.
A colourful land train takes you on a (bumpy!) tour of the grounds so you can sit back, wave at everyone and take it all in. An outdoor play area and indoor soft play barn will keep young children entertained for hours. There’s also a packed schedule of events throughout the summer holidays in the Big Top – we saw the animal show – and were lucky enough to escape a heavy shower doing so.
As well as experiencing a working livestock farm, Kent Life is also custodian of Kent’s farming heritage and village life. It is home to orchards, herb, vegetable and hop gardens, as well as the farm’s original, magnificent Oast House, which is still used every year to dry hops at the Hops n Harvest Beer Festival in September.
There’s also a Vintage Village showcasing a range of traditional, original rural Kent buildings. My nine-year old has a great imagination and she was fascinated by the World War II cottages which were re-built brick by brick when they were rescued and moved from their original site near Lenham. They now house a cobbler’s shop, a grocery store and a cottage all furnished with original objects from the mid-20th Century - a veritable treasure trove for the digital native generation! The blacksmiths and the school room also captured her imagination and she delighted in acting as tour guide and showing us around the farmhouses. She couldn’t believe that a whole family from London would stay in one of the tin hoppers’ huts to help with the hop harvest and have a holiday in Kent!
We were lucky enough to see a wedding party milling around after attending a wedding, held in the pretty pink chapel and the village hall, while the bride and bridegroom had their photos taken in the hop gardens.
What with the summer holiday ice cream hunt, which has you hunting high and low for 10 of 15 wooden ice creams all bearing a name of a Kentish seaside town, we ended up spending about five hours at Kent Life, which flew by.
All of this for the bargain price of £8.95 for an adult and £7.40 for a child or £29.65 for a family ticket (2+2) if you book ahead online and bag the 10% discount.
There really is something for everyone – children, parents and grandparents. My girls, 12 and 9, both loved it and it’s a must-do attraction for primary school-aged children and tots.
Our verdict: A great value, fun, educational day out exploring so many aspects of farming and rural life in Kent, not to be missed!
Clare Pope, always has her head in a book - current read Gathering Storm by Rachel Hore