You’re probably already running your own social media campaigns, but have you thought about targeting other media outlets such as magazines, newspapers and TV / Radio programmes? With unreliable or fake news on the internet, traditional media channels still have a vital role to play in delivering trusted news.
A media relations programme (a series of planned news hooks and clever newsjacking tactics that you can feed to the media) is a cost-effective way of getting exposure for your company or brand and its products or services. With the right research and PR toolkit you’ll significantly increase your chance of being featured.
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AuthorClare Pope, always has her head in a book - current read Gathering Storm by Rachel Hore Archives
November 2020
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